New Year Sour - Marketing Trends of 2023
Cocktails, Tangents and Answers
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1995015/open_sms">Send us a text</a></p><p>To celebrate the start of the New Year, we decided to try something new with this week's episode. Get ready for a face-off with hosts Rich and Catelin up against producer Zac. He researched and created five interesting 2023 marketing trends, a couple being entirely fictional. It's up to our two hosts to decide which are real and which are fake. To see who comes out on top make sure you give it a listen.<br/><br/><b>Cocktail for this episode: New Year Sour<br/></b><br/><b>Ingredients</b></p><ul><li>2 oz. Rye Whiskey or Bourbon</li><li>1 oz. lemon juice, freshly squeezed </li><li>.75 oz. of simple syrup</li><li>.50 oz. of red wine </li><li>1 egg white (optional)</li></ul><p>Steps<br/><br/>1. Add the whiskey, lemon juice, simple syrup and egg white (optional) into a shaker with ice and shake hard until well-chilled.<br/>2. Strain into a rocks glass over fresh ice.<br/>3. Slowly pour the red wine over the back of a bar spoon so that the wine floats on top of the drink.</p>