Rob Roy - Should Your Brand Be on TikTok?
Cocktails, Tangents and Answers
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<p>This week, we’re diving into a question every marketer and business owner seems to be asking: Should your brand be on TikTok?</p>
<p>We’ll unpack what factors matter when deciding if the platform is right for you, how to avoid chasing trends just for the sake of it, and what makes a TikTok presence work for the brands that get it right.</p>
<p><b>Cocktail: Rob Roy</b></p>
<p>The <b>Rob Roy</b> is essentially a Scotch-based variation of the classic Manhattan. It was created in <b>1894 at the Waldorf Astoria in New York City</b> to honor the premiere of an operetta based on the Scottish folk hero Rob Roy MacGregor. The drink uses Scotch whisky instead of rye or bourbon, which gives it a smokier, peaty edge.</p>
<p><b>Tasting Notes:</b><br> Smooth, rich, and a little smoky with herbal notes from the vermouth and a slight spice from the bitters. A perfect sip for anyone who prefers a spirit-forward cocktail without the sweetness of a bourbon base.</p>
<p><b>Ingredients:</b></p>
<p>· 2 oz Scotch whisky</p>
<p>· ¾ oz sweet vermouth</p>
<p>· 2 dashes Angostura bitters</p>
<p>· Maraschino cherry (for garnish)</p>
<p><b> </b></p>
<p><b>Directions:</b></p>
<p>1. Add Scotch, vermouth, and bitters to a mixing glass filled with ice.</p>
<p>2. Stir well until chilled.</p>
<p>3. Strain into a chilled coupe or martini glass.</p>
<p>4. Garnish with a maraschino cherry.</p>