Is Podcast Advertising Worth It?
Cocktails, Tangents and Answers
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<p><b>Is Podcast Advertising Worth It?</b></p>
<p>Podcast advertising has grown into a multi-billion-dollar industry, but does it work for B2B? In this episode, we're exploring the role of podcast ads in a modern marketing strategy. </p>
<p>The Appletini was first crafted in the 1990s at Lola’s in West Hollywood, quickly becoming a pop culture staple (<em>Scrubs</em> and <em>Sex and the City</em>). While it sometimes gets written off as a “novelty” drink, its crisp flavor and iconic green hue have kept it relevant. <b> </b></p>
<p><b>Ingredients:</b></p>
<ul>
<li>1 1/4 oz. vodka</li>
<li>1 oz. Calvados</li>
<li>1 1/4 oz. Granny Smith apple juice</li>
<li>1/4 oz. lemon juice, freshly squeezed</li>
<li>1/4 oz. <a href="https://www.liquor.com/recipes/simple-syrup/" rel="nofollow">simple syrup</a></li>
<li>Garnish: brandied cherry and Granny Smith apple slices</li>
</ul>
<p> <b>Directions:</b></p>
<ol>
<li>Add crushed ice into a cocktail glass and set aside to chill.</li>
<li>Add the vodka, Calvados, apple juice, lemon juice and simple syrup into a shaker with ice and shake until well-chilled.</li>
<li>Discard the ice from the cocktail glass and double-strain the mixture into the glass.</li>
<li>Garnish with a skewered brandied cherry and 3 Granny Smith apple slices.</li>
</ol>